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Internet marketing is the process of advertising and selling products over the internet. It has become a valuable tool for many businesses, brick and mortar as well as virtual. The benefit of internet marketing from a financial standpoint is cost. It is much cheaper to advertise on the internet than through traditional print methods.

There are several business models of internet marketing:

Direct sales of a product to a customer

Publishing- Sale of advertising for direct sales

Leads- A web site builds value by generating sales leads for other companies

Affiliate Marketing- A merchant compensates affiliates for sending customers to their site.

Pros

Once again, cost effectiveness is the first on the list of advantages for internet marketing. The broad range of people it is possible to reach opposed to cost makes it very attractive. In addition, the ability to reach people anytime day or night allows customers to research and purchase products at their convenience.

Tracking is simple, the internet's very composition makes it easy to track the effectiveness of one advertising over another and adjust campaigns accordingly.

Internet marketing is one of the fastest growing medias to date.

Along with the cost and tracking benefits, there is also the ability to be more creative in the forms of advertising. When the last time is your mail could talk to you or the pictures in an advertisement walk around? Innovations in graphic applications are continually changing and improving the internet marketing landscape.

Cons

One of the largest limitations is on the technology front. While a company can build an awesome website with graphics and three-dimensional movement, if the customer cannot see it there is little gain.

Though more people are, on the internet than ever before, there are some areas that still only have dial up internet service or the alternative higher speed internet is too expensive. This means there is a segment of the population that will not be able to benefit from all the advertising genius.

There is also the inability of the customer to actually be able to touch the product or try it on, as the case would be for clothing. To combat this most online retailers are offering liberal return policies.

Shipping cost and time are another common problem for online marketers. Waiting days sometimes weeks for products after paying for them is not only annoying it can turn a customer off from the whole process. For a retailer to overcome this it is important that they offer the best shipping rates as well as many options. Offer overnight as well as standard delivery then let the customer decide if the speed is worth the cost.

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